the fetishism of commodities?

George Snedeker snedeker at SPAMconcentric.net
Fri Feb 16 17:41:54 MST 2001


----- Original Message -----
From: Ali Shehzad Zaidi <az001g at mail.rochester.edu>
To: <radcaucus at egroups.com>; <mlg-ics at andrew.cmu.edu>;
<adj-l at lyris.gc.cuny.edu>
Sent: Friday, February 16, 2001 1:50 AM
Subject: FW: just fwd it (fwd)


> >
> > Subject: just fwd it
>
> > Nike now lets you personalize your shoes by submitting a word or
> > phrase which they will stitch onto your shoes, under the swoosh.  So
> > Jonah Peretti filled out the form and sent them $50 to stitch
"SWEATSHOP"
> > on to his shoes.
>
> > Here's the response he got...
> >
> >
> >
> > * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
> >
> >   From: "Personalize, NIKE iD"  nikeid_personalize at nike.com
> >
> >   To: "'Jonah H. Peretti'"  peretti at media.mit.edu
> >
> >   Subject: RE: Your NIKE  iD order o16468000
> >
> >
> >
> > Your NIKE iD order was cancelled for one or more of the following
> >
> > reasons:
> >
> >
> > 1) Your Personal iD contains another party's trademark or other
> >
> > intellectual property
> >
> > 2) Your Personal iD contains the name of an athlete or team we do not
> >
> > have the legal right to use
> >
> > 3) Your Personal iD was left blank.  Did you not want any
> >
> > personalization?
> >
> > 4) Your Personal iD contains profanity or inappropriate slang, and
> >
> > besides, your mother would slap us.
> >
> >
> >
> > If you wish to reorder your NIKE iD product with a new
> > personalization
> >
> > please visit us again at www.nike.com
> >
> >
> > Thank you, NIKE iD
> >
> >
> >   From: "Jonah H. Peretti"  peretti at media.mit.edu
> >
> >   To: "Personalize, NIKE iD"  nikeid_personalize at nike.com
> >
> >   Subject: RE: Your NIKE  iD order o16468000
> >
> >
> > Greetings,
> >
> >
> > My order was canceled but my personal NIKE iD does not violate any of
> >
> > the criteria outlined in your message.  The Personal iD on my
> > custom
> >
> > ZOOM XC USA running shoes was the word "sweatshop."
> >
> >
> >   Sweatshop is not:
> >
> >   1) another's party's trademark,
> >
> >   2) the name of an athlete,
> >
> >   3) blank, or
> >
> >   4) profanity.
> >
> >
> >
> > I choose the iD because I wanted to remember the toil and labor of
> > the
> >
> > children that made my shoes.  Could you please ship them to
> > me
> >
> > immediately.
> >
> > Thanks and Happy New Year, Jonah Peretti
> >
> >   From: "Personalize, NIKE iD"  nikeid_personalize at nike.com
> >
> >   To: "'Jonah H. Peretti'"  peretti at media.mit.edu
> >
> >   Subject: RE: Your NIKE  iD order o16468000
> >
> > Dear NIKE iD Customer,
> >
> >
> > Your NIKE iD order was cancelled because the iD you have chosen
> >
> > contains, as stated in the previous e-mail correspondence,
> >
> > "inappropriate slang".  If you wish to reorder your NIKE iD
> > product with
> >
> > a new personalization please visit us again at nike.com
> >
> > Thank you, NIKE iD
> >
> >
> >   From: "Jonah H. Peretti"  peretti at media.mit.edu
> >
> >   To: "Personalize, NIKE iD"  nikeid_personalize at nike.com
> >
> >   Subject: RE: Your NIKE  iD order o16468000
> >
> > Dear NIKE iD,
> >
> > Thank you for your quick response to my inquiry about my custom ZOOM
> > XC
> >
> > USA  running shoes.  Although I commend you for your
> > prompt customer
> >
> > service, I disagree with the claim that my personal iD was
> > inappropriate
> >
> > slang.  After consulting Webster's Dictionary, I discovered
> >
> > that "sweatshop" is in fact part of standard English, and not slang.
> >
> > The word means: "a shop or factory in which workers are employed for
> >
> > long hours at low wages and under unhealthy conditions"  and its
> > origin dates from 1892.  So my personal iD does meet the criteria
> > detailed in your first email.
> >
>
> > Your web site advertises that the NIKE iD program is "about freedom
> > to choose and freedom to express who you are."  I share Nike's love
> > of freedom and personal expression.  The site also says that "If you
> > want it done right...build it yourself."  I was thrilled to be able
> > to build my own shoes, and my personal iD was offered as a small token
> > of appreciation for the sweatshop workers poised to help me realize my
> > vision.  I hope that you will value my freedom of expression
> > and reconsider your decision to reject my order.
> >
> >
> > Thank you, Jonah Peretti
> >
> >
> >   From: "Personalize, NIKE iD"  nikeid_personalize at nike.com
> >
> >   To: "'Jonah H. Peretti'"  peretti at media.mit.edu
> >
> >   Subject: RE: Your NIKE  iD order o16468000
> >
> >
> > Dear NIKE iD Customer,
> >
> >
> > Regarding the rules for personalization it also states on the NIKE iD
> >
> > web site that "Nike reserves the right to cancel any personal iD up
> > to
> >
> > 24 hours after it has been submitted".  In addition, it
> > further
> >
> > explains:  "While we honor most personal iDs, we cannot honor
> > every one.
> >
> > Some may be (or contain) other's trademarks, or the names of certain
> >
> > professional sports teams, athletes or celebrities that Nike does not
> >
> > have the right to use.  Others may contain material that we
> > consider
> >
> > inappropriate or simply do not want to place on our products.
> >
> > Unfortunately, at times this obliges us to decline personal iDs that
> > may
> >
> > otherwise seem unobjectionable.  In any event, we will let you
> > know if
> >
> > we decline your personal iD, and we will offer you the chance to
> > submit
> >
> > another."  With these rules in mind, we cannot accept
> >
> > your order as submitted.  If you wish to reorder your NIKE iD
> > product
> >
> > with a new personalization please visit us again at www.nike.com
> >
> >
> > Thank you, NIKE iD
> >
> >
> >   From: "Jonah H. Peretti"  peretti at media.mit.edu
> >
> >   To: "Personalize, NIKE iD"  nikeid_personalize at nike.com
> >
> >   Subject: RE: Your NIKE  iD order o16468000
> >
>
> > Dear NIKE iD,
> >
> > Thank you for the time and energy you have spent on my request. I
> > have
> >
> > decided to order the shoes with a different iD, but I would like to
> > make
> >
> > one small request.  Could you please send me a color snapshot of
> > the
> >
> > ten-year-old Vietnamese girl who makes my shoes?
> >
> >
> >
> > Thanks,
> >
> > Jonah Peretti
> >
> >
> >
> >
> >   As one forwarder writes:
> >
> >
> >
> >   ... this will now go round the world much farther and faster
> > than any of the adverts they paid Michael Jordan more than the entire
wage
> > packet of all their sweatshop workers in the world to do...
> >
> >
> >
> >   I normally avoid making a plea to pass on these things, but
> > this time
> >
> > I say: JUST DO IT
>
>






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