Harry Potter 'Goes Best with Coke'?

Tony Abdo aabdo at SPAMwebtv.net
Tue Feb 20 13:19:24 MST 2001

It appears that Harry Potter now joins Ronald McDonald as two of the
most evil villians alive.      They should give out a 'Hansel and Gretel
Evil Witch Award' for villains that fatten up little children.


Coke Tapped for 'Harry Potter'
NEW YORK (AP) -- You wanna be cool, muggles? Drink Coke.

Warner Bros. has picked the Coca-Cola Co. as its sole promotional
partner for the upcoming movie ''Harry Potter and the Sorcerer's
Stone,'' the soft drink giant and studio announced Tuesday.

The deal will put $150 million of Coke marketing muscle behind the film
as part of a global campaign tied to the movie's Nov. 16 U.S. release.

''It was tremendously important that we create a partnership that would
have the ability to globally support the power and magic of Harry
Potter,'' said Brad Ball, president of domestic marketing at Warner
Bros. Pictures.

The ad campaign will include the placement of Harry Potter-related
images on Coca-Cola, Minute Maid and Hi-C packaging. It won't, however,
extend to product placement in the movie or images of Harry drinking

The campaign also will abandon common promotional gimmicks for movies
geared to children, such as sweepstakes and giveaways through fast-food
chains. Instead, literacy will be stressed.

''The key to our plan will be about relationships, local communities,
connecting with people one-on-one and looking at the things we
traditionally do in a whole new way.'' said Tom Long,
Coca-Cola division president for Great Britain and Ireland.

The film, based on the first of author J.K. Rowling's best-selling
children's novels, stars 11-year-old Daniel Radcliffe as the child
wizard and Richard Harris as his mentor, Professor Dumbledore.

In the story, Harry discovers he is among a select group of wizards when
he is invited to a world kept secret from non-magical people, known
derisively as muggles.

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