Forwarded from Alan

Louis Proyect lnp3 at
Sat Mar 10 09:45:43 MST 2001

Vientiane, Laos

Comrade Lou...

You might consider posting this gem onto the Marxism list. I'd be  very
interested in seeing the reactions. (I still follow the "100 recent
postings" digest pretty religiously. As it were.)


Alan ____

Subject: WWF-Brazil proves NGO can be professional

8 March, 2001

WWF-Brazil proves NGO can be professional

Brasilia, Brazil - The awarding of the ISO 9002 certificate to WWF-Brazil,
in mid February, was the crowning of a series of strategic actions to fully
prepare the Brazilian NGO to be acknowledged in both the national and the
international business world as a sound partner and receiver of donations.
It consolidates the leading position of WWF among other Brazilian NGOs
which seek recognition as a professional actor in the 21st century global
world scene.

As any other movement in history, environmentalism in Brazil started in the
1970's as an amateur militant rebel activity, carried out by long haired,
shabby and angry looking individuals speaking like apocalyptic prophets. At
the same time, non-profit organizations have often been misused or
mismanaged to serve other interests and subject to corruption. Today, even
though the environmental concern is well established in society as a whole,
that image still lingers in some people's mind, particularly among
military, businessmen and politicians. Only facts can change that image and
inspire confidence. And that is what professionalism is all about.

WWF's quest for professionalism started with having its entire staff
legally employed - voluntary participation is restricted to mobilization
and campaign activities. All positions are now filled after a definition of
the desired profile and the selection of candidates on the basis of the
technical background and experience. Conservation and sustainability
projects are developed on the basis of scientific and technical knowledge
and the work is carried out using the most advanced technology available,
such as the GIS software to produce maps reflecting an overlay of diverse
data bases. The organization's accounting has been examined and approved
every year by the internationally known independent auditors of Price
Waterhouse Coopers. Finally, the ISO certification was sought to improve
quality, transparency and credibility.

The ISO certification of the financial, contracts, sales of panda products
and membership programme management processes of WWF-Brazil, awarded in
February 2001 by the Dutch Council for Accreditation - RVA, assures a
worldwide recognition of the quality of the NO's administration. According
to Dr Garo Batmanian, WWF-Brazil's CEO, "the ISO certificate is a passport
for globalization". WWF-Brazil was the first environmental NGO in Brazil
and also the first WWF national organization to obtain the ISO certificate.
The certificate issued refers to the 9,000 series, which is the best known
and most sought business to business basis for relationship worldwide. The
Director of the Trade and Environment Division of WTO has recommended the
"use of international standards, and most particularly ISO Standards" and
says they can "be regarded confidently as the best way of insuring that
technical regulation and standards do not cause technical barriers to trade".

What is ISO certification?

The ISO acronym is derived from the Greek isos, meaning equal. It stands
for International Organization for Standardization. The ISO certification
system, created in 1947 and now present in 140 countries, provides a
worldwide accepted quality label which facilitates the international
exchange of goods and services. ISO is a non-profit, non-governmental
international organization which has its headquarters in Geneva,
Switzerland. It functions as a network formed by national organizations, in
a similar manner to WWF network. ISO now comprises over 13,000 standards
referring to all sectors of industry and services, describing the technical
specifications and other precise criteria to ensure that materials,
products, processes and services are fit for their purpose. They are
essential to harmonize the way companies work in different countries and
regions, preventing barriers and bridging the gaps to ensure global trade
and cooperation instead of isolation and the Babel Tower effect, as well as
promoting safety for labour and users of such products and services. In
that sense, it is an important social and environmental tool to achieve
better quality of life worldwide.

Contact: Regina Vasquez, Communications Officer, WWF-Brazil. E-mail:
regina at

Louis Proyect
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