[Marxism] Tony Schwartz, Father of ‘Daisy Ad’ for the Johnson Campaign, Dies at 84

Andrew Pollack acpollack2 at gmail.com
Tue Jun 17 09:44:44 MDT 2008

Tony Schwartz, Father of 'Daisy Ad' for the Johnson Campaign, Dies at 84

Louis wrote:
Yeah, almost as isolating an experience as telling the left in 1964
that a vote for LBJ was a vote for war.

 Speak of the devil...


June 17, 2008

Tony Schwartz, Father of 'Daisy Ad' for the Johnson Campaign, Dies at 84


 Tony Schwartz, a self-taught, sought-after and highly reclusive media
consultant who helped create what is generally considered to be the most
famous political ad to appear on television, died Saturday at his home in
Manhattan. He was 84.

 "Media consultant" is barely adequate to describe Mr. Schwartz's portfolio.
In a career of more than half a century, he was an art director; advertising
executive; urban folklorist (in one project, capturing the cacophony of New
York streets on phonograph records); radio host; Broadway sound designer;
college professor; media theorist; author; and maker of commercials for
products, candidates and causes.

Of the thousands of television and radio advertisements on which Mr.
Schwartz worked, none is as well known, or as controversial, as the
so-called "daisy ad," made for Lyndon B. Johnson's presidential campaign.

Produced by the advertising agency Doyle Dane Bernbach in collaboration with
Mr. Schwartz, the minutelong spot was broadcast on Sept. 7, 1964, during
NBC's "Monday Night at the Movies." It showed a little girl in a meadow (in
reality a Manhattan park), counting aloud as she plucks the petals from a
daisy. Her voice dissolves into a man's voice counting downward, followed by
the image of an atomic blast. President Johnson's voice is heard on the

"These are the stakes. To make a world in which all of God's children can
live, or to go into the dark. We must either love each other, or we must
die." (The president's speech deliberately invoked a line from "September 1,
1939," a poem by W. H. Auden written at the outbreak of World War II.)

Though the name of Johnson's opponent, Senator Barry M. Goldwater, was never
mentioned, Goldwater's campaign objected strenuously to the ad. So did many
members of the public, Republicans and Democrats alike. The spot was pulled
from the air after a single commercial, though it was soon repeated on news
broadcasts. It had done its work: with its dire implications about Goldwater
and nuclear responsibility, the daisy ad was credited with contributing to
Johnson's landslide victory at the polls in November. It was also credited
with heralding the arrival of ferociously negative political advertising in
the United States. [snip]

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