[Marxism] The Rebranding of Barack Obama

Louis Proyect lnp3 at panix.com
Tue Jun 12 12:51:25 MDT 2012

In 2008 Barack Obama won Advertising Age’s Marketer of the Year 
award with 36.1 percent of the votes of the nation’s hucksters. . 
Running against a tarnished brand B (McCain got 4.5 percent in the 
same competition), Obama was able to coast to victory with 
vaporous promises about change. Now, four years later, the 
advertising campaign for his re-election faces a number of 
obstacles, not the least of which is the depressed economy that is 
becoming harder to pin on the Bush administration.


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