[Marxism] When Jack Daniel’s Failed to Honor a Slave, an Author Rewrote History
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Wed Aug 16 15:46:44 MDT 2017
NY Times, August 16 2017
When Jack Daniel’s Failed to Honor a Slave, an Author Rewrote History
By CLAY RISEN
LYNCHBURG, Tenn. — Fawn Weaver was on vacation in Singapore last summer
when she first read about Nearest Green, the Tennessee slave who taught
Jack Daniel how to make whiskey.
Green’s existence had long been an open secret, but in 2016
Brown-Forman, the company that owns the Jack Daniel Distillery here,
made international headlines with its decision to finally embrace
Green’s legacy and significantly change its tours to emphasize his role.
“It was jarring that arguably one of the most well-known brands in the
world was created, in part, by a slave,” said Ms. Weaver, 40, an
African-American real estate investor and author.
Determined to see the changes herself, she was soon on a plane from her
home in Los Angeles to Nashville. But when she got to Lynchburg, she
found no trace of Green. “I went on three tours of the distillery, and
nothing, not a mention of him,” she said.
Rather than leave, Ms. Weaver dug in, determined to uncover more about
Green and persuade Brown-Forman to follow through on its promise to
recognize his role in creating America’s most famous whiskey. She rented
a house in downtown Lynchburg, and began contacting Green’s descendants,
dozens of whom still live in the area.
Scouring archives in Tennessee, Georgia and Washington, D.C., she
created a timeline of Green’s relationship with Daniel, showing how
Green had not only taught the whiskey baron how to distill, but had also
gone to work for him after the Civil War, becoming what Ms. Weaver
believes is the first black master distiller in America. By her count,
she has collected 10,000 documents and artifacts related to Daniel and
Green, much of which she has agreed to donate to the new National Museum
of African American History and Culture in Washington.
Through that research, she also located the farm where the two men began
distilling — and bought it, along with a four-acre parcel in the center
of town that she intends to turn into a memorial park. She even
discovered that Green’s real name was Nathan; Nearest (not Nearis, as
has often been reported) was a nickname.
She is writing a book about Green, and last month introduced Uncle
Nearest 1856, a whiskey produced on contract by another Tennessee
distillery; she says she will apply the bulk of any profits toward her
expanding list of Green-related projects.
Ms. Weaver’s biggest success, however, came in May, when Brown-Forman
officially recognized Green as its first master distiller, nearly a year
after the company vowed to start sharing Green’s legacy. (Daniel is now
listed as its second master distiller.)
“It’s absolutely critical that the story of Nearest gets added to the
Jack Daniel story,” Mark I. McCallum, the president of Jack Daniel’s
Brands at Brown-Forman, said in an interview.
The company’s decision to recognize its debt to a slave, first reported
last year by The New York Times, is a momentous turn in the history of
Southern foodways. Even as black innovators in Southern cooking and
agriculture are beginning to get their due, the tale of American whiskey
is still told as a whites-only affair, about Scots-Irish settlers who
brought Old World distilling knowledge to the frontier states of
Tennessee and Kentucky.
Green’s story changes all that by showing how enslaved people likely
provided the brains as well as the brawn in what was an arduous,
dangerous and highly technical operation.
According to Ms. Weaver, Green was rented out by his owners, a firm
called Landis & Green, to farmers around Lynchburg, including Dan Call,
a wealthy landowner and preacher who also employed a teenager named Jack
Daniel to help make whiskey. Green, already adept at distilling, took
Daniel under his wing and, after the Civil War and the end of slavery,
went to work for him in his fledgling whiskey operation.
In all likelihood, there were many other men like Green, scattered
around the South. Records are spotty, though references to slaves
skilled in distilling and whiskey making pop up in slave sales and
runaway-slave ads from the early 19th century. But only one of them
helped found a whiskey brand that today generates about $3 billion a
year in revenue.
The company had intended to recognize Green’s role as master distiller
last year as part of its 150th anniversary celebration, Mr. McCallum
said, but decided to put off any changes amid the racially charged
run-up to the 2016 election. “I thought we would be accused of making a
big deal about it for commercial gain,” he said.
It didn’t help that many people misunderstood the history, assuming that
Daniel had owned Green and stolen his recipe. In fact, Daniel never
owned slaves and spoke openly about Green’s role as his mentor.
And so the company’s plans went back on the shelf, and might have stayed
there had Fawn Weaver not come along.
The daughter of Frank Wilson, the Motown Records songwriter who co-wrote
“Love Child” and “Castles in the Sand” before becoming a minister in Los
Angeles, Ms. Weaver began her career as a restaurant and real estate
entrepreneur. She wrote the 2014 best seller “Happy Wives Club: One
Woman’s Worldwide Search for the Secrets of a Great Marriage.”
As she tells it, she was looking for a new project when she picked up
that newspaper in Singapore.
“My wife often thinks and acts as a single activity,” said her husband,
Keith Weaver, an executive vice president at Sony Pictures. “As her
husband, I knew, ‘Here we go again.’”
What was meant to be a quick trip to Lynchburg turned into a monthslong
residency, as Ms. Weaver discovered an unwritten history, hidden in
forgotten archives, vacant land and the collective memory of the town’s
Through dozens of conversations, local people, many of whom worked or
still work for Jack Daniel’s, told her about learning Green’s story from
their parents and grandparents, holding it as fact even as the company
“It’s something my grandmother always told us,” said Debbie Ann
Eady-Staples, a descendant of Green who lives in Lynchburg and has
worked for the distillery for nearly 40 years. “We knew it in our
family, even if it didn’t come from the company.”
Nothing stays quiet in Lynchburg (population 6,319) for long, especially
when it involves the biggest employer in town, and by late March Ms.
Weaver was meeting with Mr. McCallum, the brand president, in the
makeshift office she had set up in a run-down house on her newly
With a sampling of her estimated 10,000 documents and artifacts spread
across a table between them, it quickly became obvious that Ms. Weaver,
who had no previous background in whiskey history, knew more about the
origins of Jack Daniel’s than the company itself. What was supposed to
be a preliminary meeting turned into a six-hour conversation.
Mr. McCallum says he left reinvigorated, and within a few weeks he had
plans in place to put Green at the center of the Jack Daniel’s story
line. In a May meeting with 100 distillery employees, including several
of Green’s descendants, he outlined how the company would incorporate
Green into the official history, and that month the company began
training its two dozen tour guides.
At one point Jack Daniel’s proposed adding a Nearest Green bottle to its
“Master Distiller” series, a limited-edition run of bottles that
celebrate its former master distillers, but dropped the idea over
concerns from inside and outside the company about appearing to cash in
on Green’s name.
Instead, Ms. Weaver has released her own whiskey, Uncle Nearest 1856,
which she bought in bulk from another distillery. She is planning to
produce a second, unaged spirit, made according to her specifications,
which she says will mimic the style of whiskey that Green and Daniel
Jack Daniel’s seems unfazed, for now, by the use of Green’s name on
someone else’s liquor. “We applaud Ms. Weaver for her efforts to achieve
a similar goal with the launch of this new product,” a Brown-Forman
Ms. Eady-Staples, who met privately with Mr. McCallum before the big
meeting, said she was proud that her employer was finally doing the
right thing. “I don’t blame Brown-Forman for not acting earlier, because
they didn’t know,” she said. “Once they did, they jumped on it.”
And although there is no known photograph of Green, the company placed a
photo of Daniel seated next to an unidentified black man — he may be
Green or one of his sons who also worked for the distillery — on its
wall of master distillers, a sort of corporate hall of fame.
“We want to get across that Nearest Green was a mentor to Jack,” said
Steve May, who runs the distillery’s visitors center and tours. “We have
five different tour scripts, and each one incorporates Nearest. I worked
some long days to get those ready.”
Mr. May said that so far, visitor response to the new tours spotlighting
Green’s contribution has been positive. It’s not hard to see why: At a
rough time for race relations in America, the relationship between
Daniel and Green allows Brown-Forman to tell a positive story, while
also pioneering an overdue conversation about the unacknowledged role
that black people, as slaves and later as free men, played in the
evolution of American whiskey.
For her part, Ms. Weaver isn’t finished with her search for Green — and
may never be.
“I’ve lost track of him after 1884,” the year when Jack Daniel moved his
distillery to its current location, and Green disappeared from the
fledgling company’s records, she said. She is still hoping to find
Green’s gravesite, and has recently been traveling to St. Louis to meet
with a branch of the family there.
“I could be doing this the rest of my life,” she said.
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